Trucost News / 13 Jun 2013

Trucost supports the B Team to kick-start a Plan B for business

The B Team, founded by Sir Richard Branson and Jochen Zeitz, today revealed its starting line-up of business leaders and the first three Challenges they will address.

The B Team, founded by Sir Richard Branson and Jochen Zeitz, today revealed its starting line-up of business leaders and the first three Challenges they will address, during a live online broadcast. There were hundreds of events tuning in around the world to mark this announcement.

The B Team explained that they will work alongside a global community of partners, advisors and supporters to deliver a new way of doing business that prioritizes people and our planet alongside profit – a “Plan B” for businesses the world over.

A full list of the initial B Leaders and details on the first three Challenges can be found at www.bteam.org.

During the live online broadcast to similar gatherings in more than sixty cities around the world, the newly announced B Leaders also issued a joint Declaration (bteam.org/about/declaration), acknowledging key global problems such as growing inequality, unemployment and the unsustainable use of natural resources. The group committed to accelerating a movement of leaders around the world driven by a better way of doing business.

Dr. Richard Mattison, CEO of Trucost, said, “The natural capital impacts of business are costing the global economy around $7.3 trillion a year from loss of natural resources and ecosystem services, greenhouse gas emissions, and air pollution-related health costs, representing a systemic financial risk larger than that faced during the global financial crisis which wiped $5.4 trillion off the value of OECD pension funds. Business as usual is not an option and we are delighted to support the BTeam in its ambition to help companies prioritize people and planet alongside profit”

Details on the Charter can also be found at www.bteam.org where the global public is invited to add their own statement to the Charter.

The B Team will be holding a series of community events over the coming months. Input from stakeholders participating in today’s global digital gathering will contribute to The B Team’s plans for their first three Challenges and the formation of a comprehensive “Plan B” for business. The B Team is also encouraging the general public to submit their views on a new charter for better business at www.bteam.org.

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