Case StudyNatura Cosmeticos is a leading Brazilian producer of cosmetics, fragrances and hygiene products, with a strong presence in Latin America and France, and also business in Australia and UK. Natura is renowned for its commitment to creating products and services that promote environmental and societal well-being as part of its triple bottom line approach to building brand value.
The TEEB for Business Brazil project, coordinated by Conservation International, calculated the natural capital impacts of the different agricultural practices of Natura and Monsanto. To apply the TEEB methodology, Natura chose the Sustainable Palm oil Agroforestry (SAF) Project. Trucost assessed the environmental value associated with a single crop, or ‘monocultural’ production of palm oil, compared to agroforestry, where the crop is integrated with trees and other crops such as banana and cacao.
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TEEB for Business Brazil (publication)
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