Carpet tile manufacturer Interface is a recognized world leader in sustainability. In 1994, its founder and chief executive Ray Anderson challenged the company to develop a business model based on the principles of industrial ecology – one that cherishes and restores nature.
Fundamental to this vision has been taking a lifecycle approach to the company’s products. Interface uses lifecycle assessments (LCA) on many of its products as a powerful tool to improve their environmental performance. Interface has also been an active proponent of environmental product declarations (EPDs) in the building industry as a way of better communicating product performance. Interface was already very knowledgeable about the concept of natural capital valuation and was excited about the prospect of applying it to its products.
Interface wanted to understand the potential of natural capital accounting to provide enhanced insights for sustainable decision making. In particular to validate its focus on carbon and help communicate the environmental performance of its products along the supply chain, especially to customers in the architectural and design communities.